PAWCLICK.COM values your privacy, whether you just browse the PAWCLICK.COM Web Site and PAWCLICK.COM eStore ("Site") or purchase products. This privacy policy describes the kinds of information we collect, how we collect it and how we use that information.

WHAT INFORMATION DOES PAWCLICK.COM COLLECT?

Personally Identifiable Information.

Personally Identifiable Information is information that can be used to identify you as an individual. Examples include; your name, gender, birth date, mailing address, telephone number, fax number, email address, credit card information and password ("Personally Identifiable Information").

We may collect Personally Identifiable Information from you when you (a) make a purchase, (b) register as a member, (c) voluntarily provide it when you use the Site, (d) disclose it in a public area of the Site (such as a posting a product review) or (e) provide it when you choose to communicate with us.

Non-Personally Identifiable Information.

Non-Personally Identifiable Information is information that cannot alone be used to identify you as an individual ("Non-Personally Identifiable Information").

Non-Personally Identifiable Information includes information such as the time of your visit, your browser type, the URL of the previous Web site you visited, the Web pages and advertisements you view or select, and the types of services you use on our Site.

Non-Personally Identifiable Information also includes "Collective Information," which is described below in the section titled "How Do We Use the Information?"

We may automatically collect certain types of Non-Personally Identifiable Information from you when you use the Site. We may also collect Non-Personally Identifiable Information from you that you voluntarily provide (such as information included in response to a questionnaire or survey) or post to a public area of the Site (such as a product review).

HOW DO WE COLLECT THE INFORMATION?

Cookies. A cookie is a message that is sent to your browser from a Web server and stored on your computer's hard drive. Our cookies contain Personally Identifiable Information, such as your email address. We may use cookies to (a) store your password. (b) keep track of which shopping cart belongs to you when you shop our Site. We use cookies only for the operation of our Site.

IP Address. An IP Address is a number that is assigned to your computer automatically by your Internet Service Provider (Examples include Earthlink, AOL, Comcast or MSN) when you use the Internet. We may collect IP addresses for the purposes of systems administration, server problem diagnosis and to compile Collective Information (such as how many visitors logged on to the Site). When you visit a particular Web page on the Site, our servers log your IP Address. Your IP Address is not linked to your Personally Identifiable Information.

Voluntarily. By using specific elements of the Site, you provide information to us by choice. Examples include registering for an account, purchasing products, participation in polls, posting reviews of products and communicating with us.

HOW DO WE USE THE INFORMATION?

Personally Identifiable Information.

In general, we will not disclose your Personally Identifiable Information to third parties without your permission. If you make a purchase from our Site, we will use the Personally Identifiable Information you provide for shipping and billing purposes only, unless you expressly give us permission to use it for promotional and marketing purposes.

We may also use the Personally Identifiable Information you provide to (a) administer and manage your account, (b) include you on mailing lists and (c) advertise and promote our services. In addition, we may disclose your Personally Identifiable Information when we believe in good faith that it is required by any applicable law or legal process, or if we believe we need to disclose it to protect or enforce our rights or the rights of our members, users, or other third parties.

Non-Personally Identifiable Information.

We may disclose Non-Personally Identifiable Information in connection with improving the services we offer and facilitating our marketing efforts. In addition, we may combine your Non-Personally Identifiable Information that relates to your use of the Site with that of other users ("Collective Information") to determine which areas of the Site are most popular, and how our services are used.

By collecting this Collective Information and analyzing it, we can use it to improve our Site. We may disclose Collective Information in connection with improving the services we offer and in facilitating our marketing efforts.

WARNING ABOUT ONLINE DISCLOSURE OF INFORMATION

Third Parties.

We do not control the privacy policies of our advertisers or other third parties that have Web sites linked to the Site. If you click on an advertisement or link, the privacy policies of the Web site that you link to will govern the use of your information by that Web site's operator. We assume no responsibility or liability for the actions of such third parties with respect to their use of your information or otherwise.

Disclosure Of Information In Public Areas.

If you voluntarily disclose information in a public area of the Site, such as a posting a product review, that information may be collected and used by a third party to send you unsolicited messages, advertisements or for other purposes. We do not control the actions of these third parties in public areas of the Site, so if you disclose information in a public area, you do so at your own risk.

Security Disclaimer.

Although we will use reasonable efforts to protect the privacy of your information, transmissions on the Internet cannot be made 100% secure. Therefore, we will not assume any responsibility or liability for disclosure of any of your information due to errors in transmission, unauthorized third-party access or other causes beyond our reasonable control.

CHILDREN'S PERSONALLY IDENTIFIABLE INFORMATION

We strongly believe in protecting the privacy of children. We encourage children to involve their parents in any interactive activity they participate in online. In accordance with the FCC's COPPA regulations, we will not knowingly collect or use any personal information from children we know to be under the age of thirteen. In addition, once we are notified we will take the necessary steps to delete any information in our databases that originates from a child under the age of thirteen (for legal reasons, we will maintain copies of any tansation histories if any were created).

WHAT OPTIONS DO I HAVE ABOUT USING MY INFORMATION?

Receiving Communications And Opting Out.

During the member registration process, you can "opt out" of receiving certain communications from PAWCLICK.COM. If you are already registered, you can still "opt out" from receiving these communications by contacting us.

Correction And Deletion Of Your Information.

You may request a copy of your Personally Identifiable Information and that we correct any errors in that information by contacting us. For your protection, you will be required to submit proof of your identity in order to obtain access to your Personally Identifiable Information. If you desire, we will remove all of your Personally Identifiable Information (except for your transaction histories) from our records upon your request. However, if you choose to delete your Personally Identifiable Information, you may not be able to access some areas of the Site.

YOUR ROLE IN PROTECTING YOUR PRIVACY

Please remember that protection of your privacy begins with you. You are solely responsible for maintaining the secrecy of any password you use to register, and you should always be responsible about disclosing your information online.

ACCEPTANCE OF PRIVACY POLICY

By using the Site, you are accepting our collection of your information as outlined in this Privacy Policy, and we will have the right to use your information as described in this Privacy Policy. If you do not agree to have your information used in any of the ways described in this Privacy Policy, you must immediately discontinue use of the Site. We reserve the right to modify this Privacy Policy at any time. Your continued use of the Site after we either notify you personally or by posting such changes on the Site will constitute your acceptance of those changes. If you have questions or concerns about this Privacy Policy, please contact us.